First, word of mouth is the most powerful way of promoting your business fan page to others. So tell each of your customers to "like" you on Facebook. Let them know that there are benefits to following your business, to keep them up to date with new promotions, sales, special offers, or even think about having private offers for only Facebook Fans. That will catch their attention as long as you let them know there’s nothing to lose but lots to gain by becoming a Fan of your business.
Next thing is to "tag" your Facebook address along with anything and everything that your customers or the public will see. Meaning your logo, flyers, service menus, website, trailer, signs, mobile rig, front windows, fronts doors, anything that the public see's that ties to your business. You want everyone to know that your business can be reached on Facebook. Use your Facebook Page to your advantage and promote it as if it were your Business name and watch your Fan base increase! Don't just read this and think about it, DO IT!
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