If you have a brick-and-mortar business Foursquare is one of the many emerging avenues your business should use. The basic idea is that you “check in” at places (businesses, office buildings, parks it could be anything and your friends can see where you are. In addition to friends on your Foursquare network, you can dual-post your location to Facebook too. Foursquare gives local businesses the opportunity to market to people who are in their vicinity.
The key to success here is having a clear goal and matching both the value of the offer and the amount of check-ins required. Your offer should attract not only repeat customers but to create a spectacular offer for new customers to walk through your door and check in. Now the social acquisition cycle begins with these new customers and their friends. Great brands are built on great experiences. Food, product knowledge, and customer service matter. Your best customers will earn badges and someone will even be the “mayor” of your business. Social Media King will teach you how to build a successful location based social media marketing plan.
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